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For Academies

A CRM for academies and training centres

Music, dance, sports, coding, languages and skill training all run on trial classes, small batches, recurring fees and word of mouth. SCRMAI handles the enquiry-to-enrolment loop so you can spend your time teaching rather than chasing.

  • Trial-class pipeline with automated follow-up
  • Small batches with seat limits and waitlists
  • Recurring and installment fee collection via UPI
  • WhatsApp communication with students and parents
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Why academies get squeezed

Small teams, high enquiry volume, thin margins

An academy usually runs with a handful of staff who also teach. There is rarely a dedicated admissions person, which means enquiries get handled between classes — or not at all on a busy weekend.

The automation matters more here, not less. An academy that never misses an enquiry and never spends an evening on fee reminders is running with the overhead of a much larger operation.

What academies use

The parts that fit a small teaching team

  • Trial-class pipeline

    New → Contacted → Trial Class → Enrolled, with stages renamed to whatever your academy actually calls them.

    Admission CRM

  • AI calling for weekend enquiries

    Enquiries that arrive while you are teaching get called by the AI voice agent, which can book the trial class without you touching the phone.

    AI voice agent

  • Batch scheduling

    Small batches with seat limits, teacher assignment and timetables — plus automatic waitlist promotion when a place opens.

    Batches

  • Recurring and installment fees

    Monthly, quarterly or term fees collected by UPI with GST receipts and automated reminders, so nobody has to ask a parent twice.

    Fees and payments

  • WhatsApp for batches

    Class cancellations, recital and tournament announcements and fee deadlines, broadcast to a batch on the official WhatsApp API.

    WhatsApp CRM

  • Certificates and progress

    Issue completion certificates and share attendance and assessment progress with parents through the portal.

    Student portal

The weekend problem

Enquiries arrive exactly when you are teaching

Saturday morning is when parents research a music or sports academy — and it is also when your entire team is in class. The AI voice agent covers precisely that window, calling the enquiry and booking the trial class while you are on the floor.

  • Calls placed while your team is teaching
  • Trial classes booked into the pipeline automatically
  • Transcript waiting for you afterwards
  • Automated follow-up on anyone who attended and went quiet
How the voice agent works

A Saturday you spent teaching

  • Sat 10:05 AMEnquiry — Guitar, age 11
  • Sat 10:07 AMAI call placed
  • Sat 10:11 AMTrial class booked — Sun 4 PM
  • Sat 1:00 PMYou read the transcript
  • Sun 4:00 PMStudent attends

FAQ

Frequently asked questions

Is SCRMAI too much system for a small academy?

It depends on your enquiry volume rather than your headcount. If you are handling a handful of enquiries a month, a spreadsheet is genuinely fine. If enquiries arrive faster than a teaching team can return calls, the automation pays for itself quickly — the Starter plan at ₹999/month exists for exactly this size.

Can we handle monthly or term-based recurring fees?

Yes. Define the fee schedule — monthly, quarterly or term — and each cycle is tracked independently with automated due and overdue reminders carrying a UPI payment link.

Can we rename the pipeline stages?

Yes. Stages are configurable, so a music academy runs Trial Class where a coaching institute runs Demo and a school runs Campus Visit.

Do we need the AI features?

No. Starter has no AI at all and still covers the pipeline, batches, fees, attendance and WhatsApp. The AI voice agent is the feature most academies eventually add, because weekend enquiry coverage is the specific problem a small teaching team cannot solve with staffing.

Never miss a weekend enquiry again.

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