AI Voice Agent
An AI admission assistant that actually picks up the phone
Parents enquire at 9 PM. Institutes call back at 11 AM. In those fourteen hours, three competitors have already spoken to them. SCRMAI’s AI voice agent calls within minutes, in the family’s own language, and books the demo class before the conversation ends.
- Calls new enquiries automatically, at any hour
- Hindi, Tamil, Telugu, Marathi or any language you configure
- Books demo classes and campus visits directly into the pipeline
- Full call transcript stored on every lead record
Included on Professional and Business · Metered with prepaid AI credits · Free during the 14-day trial
New Enquiry2
Aarav Sharma
AI score 82
Diya Nair
AI score 64
Contacted1
Kabir Mehta
AI score 71
Demo Booked1
Ishita Rao
AI score 91
Admitted1
Vivaan Gupta
AI score 100
Demo booked for Saturday, 11:00 AM · Hindi
Why this is the differentiator
Speed of first contact is the cheapest advantage available
Every institute knows it should call enquiries faster. Almost none can, because the enquiries arrive exactly when the office is closed — evenings, weekends and the middle of a teaching day.
An AI voice agent does not solve a hard problem cleverly. It solves an easy problem that human staffing genuinely cannot: being available at 9:16 PM on a Tuesday, in Telugu, for a call that lasts four minutes and ends with a booked demo class.
What the agent does
On the call, and after it
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Automatic outbound calling
New enquiries are called as they arrive — including nights and weekends. You configure which sources trigger a call and when the agent is allowed to dial.
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Speaks your families’ language
Hindi, Tamil, Telugu and Marathi are commonly configured, and other languages can be set up. The call happens in the language the parent actually speaks at home.
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Books the demo mid-call
The agent can book a demo class or campus visit during the conversation. The booking appears in your pipeline and on Google Calendar like any other.
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Full transcripts on the lead
Every call is transcribed onto the lead record, so the counsellor who picks it up next knows what was said, what was asked and what was promised.
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Manual "Call Now"
Counsellors can trigger the agent on a specific lead on demand — useful for a first pass on a large batch of old enquiries.
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Captured reasons for a no
When a parent declines, the reason is in the transcript. Over a season that turns "lost leads" into a list of actual objections you can do something about.
A real sequence
What happens between 9:14 PM and 9:21 PM
The seven minutes that matter
Enquiry to booked demo, with nobody at the office
The enquiry comes in from a Facebook Lead Ad at 9:14 PM. It is deduplicated, scored and handed to the voice agent, which calls at 9:16 PM in Hindi. The parent asks about fees and timings. The agent answers, offers Saturday 11 AM, and books it. At 9:21 PM the demo is in the pipeline and on the calendar, and the transcript is on the lead.
- No staff member was awake or available
- The parent got a response in under three minutes
- A real appointment was created, not a promise to call back
- The counsellor starts Monday with context, not a cold number
Tuesday evening
- 9:14 PMEnquiry received
- 9:14 PMDeduplicated and scored
- 9:16 PMAI call placed — Hindi
- 9:19 PMFees and timings answered
- 9:21 PMDemo booked — Sat 11 AM
- 9:21 PMTranscript saved to lead
The morning after
Your counsellor inherits a warm conversation
This is the real value. The counsellor does not start with a name and a number; they start with a transcript showing that this parent asked about the fee installments twice and about the Saturday batch timing once. The first human call is already the second conversation.
- Transcript, score and reasoning on one screen
- Demo already on the calendar
- Objections known before the call starts
- Handover is automatic, not a verbal briefing
Aarav Sharma — Class 9
AI lead score
82
Why: AI call completed at 9:16 PM, demo booked for Saturday, and the parent asked about installment options twice.
Next step: Lead with the 3-installment plan on the confirmation call — that was the repeated question.
Setting it up
Four decisions, then it runs
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01
Pick the language
Set the language the agent calls in — Hindi, Tamil, Telugu, Marathi or another language your families speak.
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02
Set the calling window
Decide when the agent may dial. Most institutes allow evenings and weekends, which is the entire point.
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03
Define what it can book
Give it the demo class or campus-visit slots it is allowed to offer, so it never books something you cannot honour.
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04
Choose which enquiries it calls
All new enquiries, only after-hours ones, or only specific sources. Counsellors can also trigger it manually per lead.
FAQ
Frequently asked questions
What technology powers the voice agent?
The voice calling runs on Vapi. The agent’s language, calling window, the slots it may offer and which enquiries it dials are all configured by you inside SCRMAI.
Should we tell parents it is an AI?
Yes, and we would push you to. How the agent introduces itself is configurable, but a clearly-identified automated first call that books a real appointment consistently lands better than a parent working it out afterwards. Being straightforward here protects the institute’s reputation, which is the asset the whole funnel depends on.
What if the parent asks something the agent cannot answer?
The question is captured in the transcript and the lead is left for a human counsellor to follow up, with the unanswered question visible on the record. The agent is a first-contact and booking tool, not a replacement for your admissions team.
Can we listen to or read the calls?
Full transcripts are stored on each lead record, so any counsellor picking up that lead can read exactly what was said, asked and promised.
How is voice calling charged?
Voice agent usage is metered against your prepaid AI credits, which start at ₹499 for 50 credits. The feature is included on Professional and Business plans, and is available in full during the 14-day free trial.
Can we use it on our old, cold enquiry list?
Yes, and it is one of the most common first uses. Import the list and trigger the agent manually across it — a few hundred old enquiries can be contacted in an evening, with transcripts telling you which ones are still live.
Be the institute that called back in three minutes.
Start your 14-day free trial and let the AI agent work your after-hours enquiries.