Book a Demo Start Free Trial

Built in India, for Indian institutes

AI-powered school CRM software for India

Indian parents answer WhatsApp, pay by UPI, expect a GST receipt and prefer to talk in their own language. SCRMAI is built around those facts rather than translated into them.

  • WhatsApp-first communication on the official Meta Cloud API
  • UPI, card and netbanking fee collection via Razorpay
  • GST-compliant receipts and invoices as standard
  • AI voice calling in Hindi, Tamil, Telugu, Marathi and more
Start Free Trial Book a Demo

Priced in ₹ from ₹999/month · 14-day free trial · No credit card required

Why local matters here

Most education CRMs are built elsewhere and shipped here

You can tell quickly. Email-first communication that Indian parents do not open. Card-only payments in a UPI country. No GST fields on the invoice. Pricing in dollars that makes no sense for a Tier 2 centre. A support window in a timezone eight hours away.

SCRMAI starts from the Indian institute: the WhatsApp group, the installment fee, the regional-language phone call, the CBSE class structure and the ₹999 budget of a single-branch tuition centre.

India, specifically

The things that only matter if you operate here

  • WhatsApp is the primary channel

    Two-way WhatsApp Business inbox, batch broadcasts and automated reminders on the official Meta Cloud API — with real template submission and approval tracking inside Settings, not a workaround.

    WhatsApp CRM

  • UPI, and money that goes to you

    Fee collection via Razorpay — UPI, cards and netbanking — settling directly into the institute’s own bank account. SCRMAI never holds your fee money.

    Fees and payments

  • GST-compliant receipts

    Receipts and invoices generated as PDFs with the GST fields your accountant expects, issued automatically when a fee or installment is paid.

  • Regional-language AI calling

    The AI voice agent calls new enquiries in Hindi, Tamil, Telugu, Marathi or whichever language your families actually speak — and books demos or campus visits mid-call.

    AI admission assistant

  • CBSE, ICSE and state boards

    Class and stream structures, exam types, fee heads and batch names are all configurable, so the system matches your board rather than forcing a foreign structure on it.

  • Priced for Tier 2 and Tier 3

    From ₹999 a month for a single centre, billed monthly in rupees through Razorpay, cancellable at any time. No annual lock-in, no implementation fee.

    See pricing

Who uses it

The institutes this is built for

Schools

CBSE, ICSE and state-board schools

Admission-season enquiry management, campus-visit scheduling, WhatsApp parent communication, fee collection with installments, attendance with instant absence alerts, and AI monthly progress reports that go to parents without a teacher writing them.

  • Configurable class and stream structures for any board
  • Absence alerts to parents the moment a student is marked absent
  • Parent portal for fees, attendance, results and report cards
  • Drop-risk flags before a transfer certificate is requested
SCRMAI for schools

A school admin’s Monday morning

  • Open admission enquiries243
  • Campus visits this week31
  • Fees collected online₹8,42,000
  • Absence alerts sent today17
  • Students flagged at risk9

Coaching institutes

NEET, JEE, UPSC, CA and tuition centres

Demo-class pipelines, batch seat limits with automatic waitlists, installment fee plans, test-score tracking, and an AI voice agent that calls the 9 PM enquiry before a competitor does.

  • Demo-class stage built into the pipeline
  • Batch capacity limits with automatic waitlist promotion
  • Installment plans and discount codes as standard
  • Test scores and pass rates per batch
SCRMAI for coaching institutes

WhatsApp Business

नमस्ते! कल के NEET डेमो क्लास के लिए आपकी सीट कन्फर्म है — शनिवार सुबह 11 बजे।Template · Delivered

ठीक है, धन्यवाद। फीस की जानकारी भेज दीजिए।

ज़रूर — 3 किश्तों में फीस प्लान की पूरी जानकारी भेज रहा हूँ।AI-suggested · Sent by Anil

Compliance and trust

Built to be audited, not just demoed

Published policies, real security controls and unrestricted data portability.

  • Real 2FA

    TOTP two-factor authentication on every account, not just an SMS code.

  • Role-based access

    Admin, counsellor, teacher and custom roles with fully configurable permissions.

  • Audit log

    Every sensitive action is recorded with who did it and when.

  • Export anytime

    CSV and PDF export on every major entity. Your data leaves when you do.

  • Money goes direct

    Razorpay settles fees into your own institute bank account, never ours.

  • Built for India

    UPI, WhatsApp, GST invoices and regional-language calling, out of the box.

FAQ

Frequently asked questions

Is SCRMAI priced in Indian rupees?

Yes. Plans start at ₹999 per month and are billed monthly in rupees through Razorpay. Prices are exclusive of GST, and you can cancel at any time — there is no annual contract and no implementation fee.

Does the WhatsApp integration use the official API?

Yes — the Meta WhatsApp Cloud API, not an unofficial gateway. That matters because it is the only way to run broadcasts and automated messages without risking your number being blocked. Template submission to Meta and approval tracking are built into Settings so you can manage the whole process without leaving SCRMAI.

How do fee payments and GST work?

Payments are collected through Razorpay by UPI, card or netbanking, and settle into your institute’s own bank account — SCRMAI never holds the money. A GST-compliant receipt or invoice PDF is generated automatically on payment, including for individual installments.

Which Indian languages does the AI voice agent support?

Hindi, Tamil, Telugu and Marathi are commonly configured, and the agent can be set up in other languages as well. You choose the language per institute, so the call a parent receives is in the language they actually speak.

Do you work with institutes outside the big cities?

That is the core audience. SCRMAI is built for Tier 2 and Tier 3 institutes — single-branch tuition centres, growing coaching institutes and mid-sized schools — which is why the entry plan is ₹999 and setup is self-service rather than a consulting engagement.

Where is our data stored, and can we get it out?

You can export your full dataset at any time as CSV or PDF on every major entity, and account deletion is self-service. Accounts are protected with TOTP two-factor authentication and role-based permissions, and every sensitive action is written to an audit log. Our Privacy Policy sets out how data is handled.

Built here. Priced for here. Supported from here.

Start a 14-day free trial of SCRMAI — ₹999/month after that, cancel anytime.

Start Free Trial Book a Demo

Explore more